TA: Liverpool s contract with Adidas is higher than Nike s previous contract, and the sponsorship fee is far more than 60 million pounds per year

Liverpool ended its five-year partnership with Nike this summer and joined hands with Adidas again after 13 years, which became the club's official jersey sponsor. According to The Athletic, Adidas' sponsorship fee for Liverpool is far exceeding £60 million a year.

TA said that the contract with Adidas will definitely bring Liverpool more revenue than previous cooperation with Nike. At present, the specific sponsorship fee is still confidential, and part of the amount is linked to jersey sales and team performance, but the annual sponsorship fee will far exceed the previously rumored £60 million.